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  • top 20 dSLR's in 2009

    As usual, BCN issued an yearly report of top 20 models in the Japanese market (to be accurate, between Jan.1st and Dec. 23rd) on Dec.28. The original URL is here.



    Based on the data for this year and also the one for the last year (#1), I made some analysis. The data can be of course interpreted differently so I would appreciate other viewpoints/remarks. Or any information about other markets.

    #1: for 2008, see; http://dpnow.com/forum2/showthread.php?t=7141
    Attached Files

  • #2
    Re: top 20 dSLR's in 2009

    thank you Yoshi. I found the post very interesting especially the comments re Sony. I would suggest that their marketing team need a rethink.

    Best Regards

    josh
    http://www.flickr.com/photos/40196275@N08/

    Comment


    • #3
      Re: top 20 dSLR's in 2009

      My pleasure,Josh.
      Mr. Stringer, Sony CEO & President and a Brit in origin, seemed to have taken a big measure in re-organizing the big firm recently. All products are said to be re-organized into two large groups of various divisions. Until now Video and Camera (old Minolta) were simply different divisions and seemlingly have little cooperation between the two but will be likely to have closer R&D from now on.

      BTW I have to applogize that i found an error when commenting about Canon 5D-II. The correct market share is 2.1%, although I said 1.6% in the original post. so the comment needs to be adjusted accordingly. IMHO, the basic sentece is still valid, though.

      Happy New Year to you and your family.

      yoshi

      Comment


      • #4
        Re: top 20 dSLR's in 2009

        Hi Yoshi, I just wanted to say thank you so much for providing this very interesting data as usual.

        How is life in Japan at the moment? Are you seeing a lot of snow where you are? I'm expecting about 15cm overnight tonight, though the pre-Christmas snow has mostly gone now.

        Ian
        Founder/editor
        Digital Photography Now (DPNow.com)
        Twitter: www.twitter.com/ian_burley
        Flickr: www.flickr.com/photos/dpnow/
        Pinterest: www.pinterest.com/ianburley/

        Comment


        • #5
          Re: top 20 dSLR's in 2009

          Hi Ian,
          I just learned from a TV news right now (BBC rebroadcast in Japan) that Britain IS freezing and now I better understood why you asked this. The TV news says that more than 100 cars have been abandoned (?) on the highway A3.

          well, here (where I am now), it doesn't snow much/a lot and even if it does, it melts away immediately or in a day or two. Two days ago, about 40km away from my home, I enjoyed taking an outdoor bath under falling snow though. That mountainous area was covered by snow except roads.
          But I have to anticipate more snow in Fukushima where I will stay from the end of this month. Maximum 25cm there last year so not enough for skiing but enough for causing troubles in every day life.

          yoshi

          Comment


          • #6
            Re: top 20 dSLR's in 2009

            Before Christmas an estimated 2500 vehicles were abandoned in Basingstoke overnight. These were rush hour motorists who decided to get off the M3 motorway (freeway) to avoid being stuck, but were foiled by very bad road conditions in the town. Ironically, the motorway was eventually cleared and operated normally while all these cars were stranded off the motorway.

            It was too bad for me to drive to the office yesterday, especially as snow was continuing to fall during the day. Today we have clear skies and sunshine, but 20cm of snow so I will walk to the office (and take pictures, hopefully, along the way)

            Ian

            Originally posted by yoshi View Post
            Hi Ian,
            I just learned from a TV news right now (BBC rebroadcast in Japan) that Britain IS freezing and now I better understood why you asked this. The TV news says that more than 100 cars have been abandoned (?) on the highway A3.

            well, here (where I am now), it doesn't snow much/a lot and even if it does, it melts away immediately or in a day or two. Two days ago, about 40km away from my home, I enjoyed taking an outdoor bath under falling snow though. That mountainous area was covered by snow except roads.
            But I have to anticipate more snow in Fukushima where I will stay from the end of this month. Maximum 25cm there last year so not enough for skiing but enough for causing troubles in every day life.

            yoshi
            Founder/editor
            Digital Photography Now (DPNow.com)
            Twitter: www.twitter.com/ian_burley
            Flickr: www.flickr.com/photos/dpnow/
            Pinterest: www.pinterest.com/ianburley/

            Comment


            • #7
              Re: top 20 dSLR's in 2009

              Originally posted by yoshi View Post
              As usual, BCN issued an yearly report of top 20 models in the Japanese market (to be accurate, between Jan.1st and Dec. 23rd) on Dec.28. The original URL is here.



              Based on the data for this year and also the one for the last year (#1), I made some analysis. The data can be of course interpreted differently so I would appreciate other viewpoints/remarks. Or any information about other markets.

              #1: for 2008, see; http://dpnow.com/forum2/showthread.php?t=7141

              BCN released on Jan.12 a list of top 10 dSLR models for the month of Dec., 2009 . As usual, this is about Japanese market and the figure includes mFT models.
              The original table is attached below as the thumbnail but here is the list for convenience.

              rank__ brand___model_______pixels (10K)___market share (%)

              1_____Canon__EOS Kiss X3__1510_________23.4%
              2_____Nikon___D5000_______1230_________13.4%
              3_____Pentax__K-x__________1240_________7.9%
              4_____Panny__Lumix GF1____1210_________7.4%
              5_____Nikon___D90_________1230_________7.3%
              6_____Canon__EOS 7D______1800_________5.7%
              7_____NIkon___D3000_______1020_________5.1%
              8_____Canon__EOS Kiss X2__1220_________3.7%
              9_____Oly_____Pen E-P2____1230_________3.5%
              10____Panny__Lumix G1_____1210_________2.8%

              remarks: KIss X3=500D and X2=450D



              These top 10 models adds up to 80.2% of the total dSLR market.
              From this table I learned that Pentax K-x which was launched in Oct was ranked at No.4 in Nov. and now at Nr. 3 in Dec. removing Panasonic GF1 from the No.3 in Nov to the No.4 in Dec.
              So for Pentax it is K-x that made them one of the winners in 2009 and it seems it is still strong. I have to appologize that I said it was a puzzle. Pentax now has ONE good entry model which makes their market share stable?
              Sony does not have it yet. In this sence, Canon Kiss X3 (500D) is really amazing, as it is almost always ranked at the top.

              The three mFT models (GF1, E-P2 and G1) makes 13.7% when combined. The article says that overall mFT had a market share of 16.5% in Dec. So the remaining two models, E-P1 and GH1, makes the balance 2.8%.
              It also says that the market share of mFT was 5.7% in Jan. 2009. After introducing more models, the combined market share has grown about three times throughout the year.
              This is a good contrast to Sony who also introduced so many entry class models, i.e. Sony also followed the same strategy as "united" Panny/Oly but it does/did not work for Sony.
              ok, this is the real puzzle for me now.

              Oly's E-P2 was introduced in early Dec. but soon listed in the top 10.
              I'm wondering why there is big difference in market share between Panny and Oly. This is a monthly figure and all the five mFT models were available in this month.
              There seems to be a steady tendency that the mFT users prefer Panny more to Oly. It aslo looks like getting clearer that GF1 and E-P2 (that is, no integrated view finder models) are more widely accepted than G1 & GH1 which have the integrated view finder.

              Brandwise market share among the top 10 models are #1 Canon 32.8%, #2 Nikon 25.8%, #3 Panasonic 10.2%, #4 Pentax 7.9%, #5 Olympus 3.5%.
              Apart from the difference in sensor size, all the models except for Nikon D3000 have 12 mil. pixels or more.

              yoshi
              Attached Files

              Comment


              • #8
                Re: top 20 dSLR's in 2009

                Hi Yoshi, I find several things interesting in this data. Micro Four Thirds success, of course, but also the remarkable success of the Pentax K-x at No.3, and the absence of Sony in the top 10 completely. I'm also wondering about the Olympus E-P1 not being in the top 10, though I have heard that Olympus has not been able to manufacture enough E-P1s for the foreign market.

                Do you have any information about how Pentax managed such a good performance?

                Ian

                Originally posted by yoshi View Post
                BCN released on Jan.12 a list of top 10 dSLR models for the month of Dec., 2009 . As usual, this is about Japanese market and the figure includes mFT models.
                The original table is attached below as the thumbnail but here is the list for convenience.


                rank__ brand___model_______pixels (10K)___market share (%)

                1_____Canon__EOS Kiss X3__1510_________23.4%
                2_____Nikon___D5000_______1230_________13.4%
                3_____Pentax__K-x__________1240_________7.9%
                4_____Panny__Lumix GF1____1210_________7.4%
                5_____Nikon___D90_________1230_________7.3%
                6_____Canon__EOS 7D______1800_________5.7%
                7_____NIkon___D3000_______1020_________5.1%
                8_____Canon__EOS Kiss X2__1220_________3.7%
                9_____Oly_____Pen E-P2____1230_________3.5%
                10____Panny__Lumix G1_____1210_________2.8%

                remarks: KIss X3=500D and X2=450D



                These top 10 models adds up to 80.2% of the total dSLR market.
                From this table I learned that Pentax K-x which was launched in Oct was ranked at No.4 in Nov. and now at Nr. 3 in Dec. removing Panasonic GF1 from the No.3 in Nov to the No.4 in Dec.
                So for Pentax it is K-x that made them one of the winners in 2009 and it seems it is still strong. I have to appologize that I said it was a puzzle. Pentax now has ONE good entry model which makes their market share stable?
                Sony does not have it yet. In this sence, Canon Kiss X3 (500D) is really amazing, as it is almost always ranked at the top.

                The three mFT models (GF1, E-P2 and G1) makes 13.7% when combined. The article says that overall mFT had a market share of 16.5% in Dec. So the remaining two models, E-P1 and GH1, makes the balance 2.8%.
                It also says that the market share of mFT was 5.7% in Jan. 2009. After introducing more models, the combined market share has grown about three times throughout the year.
                This is a good contrast to Sony who also introduced so many entry class models, i.e. Sony also followed the same strategy as "united" Panny/Oly but it does/did not work for Sony.
                ok, this is the real puzzle for me now.

                Oly's E-P2 was introduced in early Dec. but soon listed in the top 10.
                I'm wondering why there is big difference in market share between Panny and Oly. This is a monthly figure and all the five mFT models were available in this month.
                There seems to be a steady tendency that the mFT users prefer Panny more to Oly. It aslo looks like getting clearer that GF1 and E-P2 (that is, no integrated view finder models) are more widely accepted than G1 & GH1 which have the integrated view finder.

                Brandwise market share among the top 10 models are #1 Canon 32.8%, #2 Nikon 25.8%, #3 Panasonic 10.2%, #4 Pentax 7.9%, #5 Olympus 3.5%.
                Apart from the difference in sensor size, all the models except for Nikon D3000 have 12 mil. pixels or more.

                yoshi
                Founder/editor
                Digital Photography Now (DPNow.com)
                Twitter: www.twitter.com/ian_burley
                Flickr: www.flickr.com/photos/dpnow/
                Pinterest: www.pinterest.com/ianburley/

                Comment


                • #9
                  Re: hidden Pentax fanboys or new comers ?

                  Originally posted by Ian View Post

                  Do you have any information about how Pentax managed such a good performance?

                  Ian
                  Hi Ian,
                  well, I can only guess here. It's very hard to find some supporting data or whatsoever.

                  When analyzed from users' view points, then I can say based on my observations at various locations here that there are still many people who once primarily used Pentax's Medium Format cameras and still use it. Of course, they do use digital cameras more often but occasionally they also enjoy using a Medium Format camera, although it is a film camera.

                  Many of these people are IMHO still strong customer base of Pentax, even though they currently/temporarily use other brands as far as 135 cameras are concerned. So you may call them a hidden fan boy of Pentax. They may use a Canon, Nikon, Sony, Olympus... but they like Pentax... and ready to go back to Pentax when time matures...

                  However let me allow to say that the number of those people are not majority of the total market.

                  As far as K-x is concerned, my guess is that firstly new comers chose this model and secondly some of the above mentioned people replaced the old one with it or added this model as a back up camera... K-x seems to be preferably reviewed by various sites, so in this sense time is going to mature? I do not know.

                  ***********

                  The following attached table might be a little bit related to this and show some kind of preference/(or sympathy - not sure if this is a proper word to use here) among "web masters".

                  Attached is a table which shows top 20 "preference models" which includes both compact digicams and dSLR's. This has nothing to do with actual sales. Those poeple who run/own sites related to photograph/camera are entitled to this opinion poll. These people are the guys who have better knowledges and expriences in a sense and the list shows their "evaluation". (I would just call it "preference" though -as the nature of this opinion poll method is somewhat ... )

                  (They have 20 points each and can choose up to five models out of all the new models that were launched in 2009. The points are allocated to each model by the pollee.)


                  You will see K7D is the top and K-x is ranked at No.7.

                  As the list is long I divided it into two separate tables. (thanks to the owner of degicamejin which I used as the source.) It is interesting to see how these people "evaluated" other models btw.

                  yoshi
                  Attached Files

                  Comment


                  • #10
                    Re: top 20 dSLR's in 2009

                    Originally posted by Ian View Post
                    I'm also wondering about the Olympus E-P1 not being in the top 10, though I have heard that Olympus has not been able to manufacture enough E-P1s for the foreign market.

                    Ian
                    Hi Ian, it seems you are right. In a year-end interview, which I read recently, an Oly guy says something like this; (partially summarized in my words and this is rather a quick translation, sorry for that)

                    *********

                    Interviewer: The E-P1 attracted lots of attention in the domestic market. I assume it was much more than expected...?

                    Ogawa (the Oly guy): Yes, you are right. Despite this completely new mount, it was accepted much more enthusiastically than we expected. Officially the production capacity is announced to be 20K units a month and usually if 80% of the production capacity is in actual operation, we consider it good sales. All component parts were arrranged accordingly. It's now in full operation.

                    It takes time until we can increase the necessary assembling parts so although we allocated more units in the domestic market, we had to ask customers to wait for a while before they can get one.

                    I: You said "even in Japanese market where more units were allocated " ...However it was whispered before that mFT was struggling in overseas markets. Panasonic also mentioned the same thing. Is mFT being accepted favorably in overseas markets as well?

                    O: It is an issue of allocation percentage between domestic market and overseas markets. Yes, more allocation to Japan was planned but that was partially due to lower enthusiasm from our overseas distributors/retaliler. So the allocation to overseas was lower. When it was launched, ( the sales were booming and ) it resulted in short inventory. For the year-end sales season we allocated more units to these overseas markets.

                    (one question & answer was omitted here)

                    I: You said earlier that due to lower level of allocation to overseas market (at initial stage), E-P1 was also in a short supply in overseas market as well. How strong is your confidence that a mirroless-interchangeable-lens system is going to be globally accepted?

                    The largest demand for mFT is currently from Japanese market - it's true at the moment. The (initial) sales came predominantly from domestic market. This is however because we initiated offensive marketing campaign with the Pen brand at an early stage. We were a bit cautious in overseas markets as the recognition of Pen brand had been already eroded or non-existent or so it looked. So only pre-determined units (at early planning stage) were supplied to overseas markets and they were soon sold out after the launch.

                    At the time of announcement, we had three-month back order from North America, so we tried to ship more units but could not catch up ( with actual sales volume). Many of our distributors & retailers made somewhat conservative forecast about the sales of E-P1 in view of the weak economy there. The actual sales level is much much more than all of us expected. We cannot even supply a demo unit for retailers... We have to apologize to overseas customers for it.

                    I: So you now get the confidence that the mFT system is going to be accepted worldwide and you can even promote further sales, once and when you can make a proper sales trend forecast?


                    O: Yes, we achieved much more than initial expectation. We are currently making a market survey. At initial stage of the sales launch, many people who love camera gears as a tool are the typical customers. Demographically they are in their 40's or 50's. But since middle of August, the people who have experiences with compact digicams only became the main stream of the users. Probably more than half of E-P1 purchasers are step-up users from compact digicams. Those dSLR users of other brands also buy it as an addition of their gears. These also apply to overseas markets. The strong demand from various overseas markets far exceeds our previous forecast indeed. So yes, we are confident now that mFT will be even more popular world wide.

                    (omitted)

                    yoshi

                    Comment


                    • #11
                      Re: top 20 dSLR's in 2009

                      Yoshi, thank you again for following up with more very interesting information.

                      Clearly, Olympus has not been able to manufacture the E-P1 to keep up with demand. But 20,000 units per month seems quite small anyway. I did hear a few years ago that the Nikon D70 was being manufactured at a rate of 100,000 per month, for example.

                      I know in the UK there is a big marketing push for the E-P1, employing the Oscar-winning actor, Kevin Spacey, in a seris of TV commercials, for example:

                      [ame="http://www.youtube.com/watch?v=8pg7K5Jopfk"]YouTube[/ame]

                      Having been to Panasonic's factories in Fukushima and Yamagata, I know that their production capacity is immense - several thousand cameras a day.

                      Ian
                      Founder/editor
                      Digital Photography Now (DPNow.com)
                      Twitter: www.twitter.com/ian_burley
                      Flickr: www.flickr.com/photos/dpnow/
                      Pinterest: www.pinterest.com/ianburley/

                      Comment


                      • #12
                        Re: top 20 dSLR's in 2009

                        Originally posted by Ian View Post
                        Clearly, Olympus has not been able to manufacture the E-P1 to keep up with demand. But 20,000 units per month seems quite small anyway.
                        Hi Ian,
                        I once more read the original interview and am relieved to be able to confirm that the production capacity is 20K units a month - no typo here, although I admittedly / occasionally have it in other posts.

                        Incidentally the production capacity of E-P2 is 10K units per month. They say that they would keep this production plan, total 30K units for E-P1/2.

                        It comes to my mind that as the E-P1/2 are assembled in China, it would not be that easy to cope with the big rise in orders.
                        They need to hire more people for the assembly line but under the socialist system, once you hire people, it is not easy to reduce the number of employees, even though the order goes down suddenly.
                        The labour market is not very flexible there in my imagination. That's why they want to keep it as originally planned. .... Of course, I may be wrong.

                        Having been to Panasonic's factories in Fukushima and Yamagata, I know that their production capacity is immense - several thousand cameras a day.

                        Ian
                        ***

                        My hunch is that the said production capacity of Panasonic is the sum of the production capacity of all the models of the plant(s), while Oly's 20K units is for E-P1 only...

                        yoshi

                        Comment

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