Can Canon strike back?! - thier target

[yoshi]

[joefoto]

Confirmation

Yoshi,

Today's Wall Street Journal (financial newspaper in US) said Canon was strongly driving to become the number 1 world-wide. The article noted that the largest volume of DSLR sales was entry and mid-level, and projected that Canon might be making some announcements soon.

Joe

[Ian]

Re: Confirmation

Yoshi,

Today's Wall Street Journal (financial newspaper in US) said Canon was strongly driving to become the number 1 world-wide. The article noted that the largest volume of DSLR sales was entry and mid-level, and projected that Canon might be making some announcements soon.

Joe

Hi Joe, are you expecting any additional announcements to the 40D and EOS-1Ds Mark III from yesterday?

Ian

[joefoto]

Re: Confirmation

Ian,

Given the use of the term entry level, I have assumed they mean a DSLR. They might also have been referring to the G9 announcement, which bridges the gap between P&S and DSLR.

I'll check on line and see if I can find the article in the WSJ database.

Joe

[Ian]

Re: Can Canon strike back?! - thier target

Interesting - these are Japanese market figures, it looks.

Ian

[yoshi]

Re: Can Canon strike back?! - thier target

Interesting - these are Japanese market figures, it looks.

Ian

yes, they are Japanese market figures and for (D)SLR only. Didn't Canon say anything about the market size/share in London?
yoshi

[yoshi]

Market Share By Brand: The Latest Version

BCN announced its latest DSLR market share analysis until the end of Aug.

blue = Nikon
red = Canon
yellow = Olympus
light blue = Pentax
purple = Sony

Time frame (horizonta axe): for 18 months from March 2006 to August 2007

yoshi

p.s. original url: http://bcnranking.jp/news/0709/070903_8298.html

[yoshi]

Canon is NO.1 with 56.8%, followed by Nikon with 31.9%

BCN report says so but soon added that this market share is for the 3 days (from Aug.31-Sept.2). 40D surely contributed Canon's coming back to the top runner - the real issue would be " how long? "

***********
Have a look at the previous chart please, if necessary.

March '06: Canon introduced 30D and got the market share 48.1%. They successfuly managed to widen the lead over Nikon by this introduction.

July '06: Sony Alpha 100 and Pentax K100d were introduced. Canon's share declined to 33.3% but kept the top position.

Sept '06: Canon introduced Kiss Digital X (400D/Rebel XTi). Canon's market share went up sharply to 48.6%

BUT, But, but ...

in this same month of Sept, '06: Nikon introduced D80 followed by D40 soon. These two models made it possible for Nikon to get the numuber one postion in Dec. with 49.8%

March '07: Nikon added D40X- by this one Nikon further strengthened its top position and this continues till today.

**********

from now on: What is your forecast?

Aug.31,'07: Canon introduced 40D. contributed to the "3 day" result.
End Nov.: Canon brings 1DsM3

also in Nov.: Nikon launch sales of D300 & D3

**********
BCN ignores others but we should also take into account them, especially Sony, Oly, Pentax ...

[Ian]

Re: Canon is NO.1 with 56.8%, followed by Nikon with 31.9%

The 40D is not a cheap camera, so I would expect that the once rush of people upgrading from earlier models has subsided, sales will fall back to a lower but more consistent level. By then, the Nikon D300 will be on sale and that will be the real test for the 40D.

Is there any word on a Japanese launch for the DMC-L10. I'd think this would be a perfect camera for good sales in Japan, though my understanding is that it will be fairly expensive. Panasonic states that it aims for 10% global market share in DSLRs by 2010 and 15% share of compacts by next year.

Also, did you hear about Pentax shelving plans for its MF digital camera?

Ian

[yoshi]

Re: Canon is NO.1 with 56.8%, followed by Nikon with 31.9%

The 40D is not a cheap camera, so I would expect that the once rush of people upgrading from earlier models has subsided, sales will fall back to a lower but more consistent level. By then, the Nikon D300 will be on sale and that will be the real test for the 40D.

I think so, too.

Is there any word on a Japanese launch for the DMC-L10. I'd think this would be a perfect camera for good sales in Japan, though my understanding is that it will be fairly expensive. Panasonic states that it aims for 10% global market share in DSLRs by 2010 and 15% share of compacts by next year.

I once again lurked Panasonic Japan site. They just show DMC-L1 only in the dSLR category. Nothing about L10. Other sites just talk about it as a tidbit that come from abroad.

15 % share of compacts might be possible but for 10% global share in DSLRs by 2010 - At this moment it would be hard for Panasonic to make people believe that this is feasible. Especially so with such a pricing policy.

When entered into dSLR markets last year, Sony wanted, iirc, 20% before the end of the last year but could not. Even at the end of this year, Sony will not reach 20% in annual share or even 10%. (On a monthly basis it could be possible, if they introduce a really fascinating new model in time.) Pentax, Oly are also struggling to get 10% or more. I have to say, at this moment at least, it's just their wishful thinking with no core strengths/competence persuasive enough. Of course, I may be wrong.

Also, did you hear about Pentax shelving plans for its MF digital camera?

I'm waiting for YOUR news.

yoshi

[yoshi]

Re: Can Canon strike back?! - YES, THEY DID IN OCT!

The first pic: a piechart (in clockwise order)

Canon 48.1 %
Nikon 38.8%
Olympus 5.2%
Pentax 4.4%
Sony 3.3%
Panasonic 0.2%
others 0.1%



10% difference between Canon and Nikon! I guess Canon 40D did a good job.


The second pic: market growth of DSLR between Nov 2005 (100%) and Oct. 2007 ( nearly 250) - i.e. more than doubled in two years! In this slow-growing economy why can DSLR markets be exceptional!? I believe this applies not only Japan but most other markets as well. Cameramen must be somewhat insane!?


yoshi


As usual: Japanese DSLR market share researched by BCN for the month of October, this year.
original url: http://bcnranking.jp/news/0711/071127_9106p2.html