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The attaced tables show top 20 best selling models (interchangeable lens cameras) in Japan this year. Source: as usual BCN announced on Dec. 28.
1. Top 20 models occupy 84.6% of the total market of interchangeable-lens cameras. It was 88.1% in 2010, 87% in 2009 and 92.3% in 2008.
2. Top two brands, Canon (27.0%) and Nikon (22.5%), have jointly less than half this year. You might recall that these big two had 77% in 2008 and 58.9 last year.
From the above two points, we can say that users preferences are now spreading over more brands and more models.
This seems to me that market is getting healthier. From users viewpoints, it means users have more choices for both brands and models.
OTH this could mean even a fiercer competition to manufacturers, as they are required to invest various resources to more models and in shorter period of time.
3. In the middle of the year, mirrorless models altoghether had a third of the market, while at the end of the year it is a quarter (25.4%). However it has now a strong foothold in the market, despite some negative forecasts a few years ago.
In the second half of this year, Pentax and Nikon joined this segment with unique sensor size and design concepts. Fujifilm will also join quite soon.
More will follow about mirrorless models separately.
4. There's only one FF model, Canon 5D Mark II which has 1.5% of the total market. (1.6% in 2010 and 2.1% in 2009).
Successful for this particular model but I do not know about other models.
I just recall that Pentax once announced a FF model and later they withdrew the press release, saying the market size would not be big enough for them to justify the investment. Was Pentax correct?
I'm a little bit worried that as far as FF models are concerned, there might not be enough competition among players so that users can get benefit from it. But yes, rumours say Nikon and Sony will introduce new models next year.
By comparing top 20 in 2011 with previous years, we can also find some changes or progress of the market in the past years. But maybe its better to avoid a long post.
yoshi
p.s. Strictly speaking, the sales shown in this table is between Jan. 1st to Dec. 20th, this year.
p.s. 2 For 2010, see http://dpnow.com/forum2/showthread.php?t=11511
p.s. 3 Canon EOS X3 = 500D. I forgot to add in the table.
1. Top 20 models occupy 84.6% of the total market of interchangeable-lens cameras. It was 88.1% in 2010, 87% in 2009 and 92.3% in 2008.
2. Top two brands, Canon (27.0%) and Nikon (22.5%), have jointly less than half this year. You might recall that these big two had 77% in 2008 and 58.9 last year.
From the above two points, we can say that users preferences are now spreading over more brands and more models.
This seems to me that market is getting healthier. From users viewpoints, it means users have more choices for both brands and models.
OTH this could mean even a fiercer competition to manufacturers, as they are required to invest various resources to more models and in shorter period of time.
3. In the middle of the year, mirrorless models altoghether had a third of the market, while at the end of the year it is a quarter (25.4%). However it has now a strong foothold in the market, despite some negative forecasts a few years ago.
In the second half of this year, Pentax and Nikon joined this segment with unique sensor size and design concepts. Fujifilm will also join quite soon.
More will follow about mirrorless models separately.
4. There's only one FF model, Canon 5D Mark II which has 1.5% of the total market. (1.6% in 2010 and 2.1% in 2009).
Successful for this particular model but I do not know about other models.
I just recall that Pentax once announced a FF model and later they withdrew the press release, saying the market size would not be big enough for them to justify the investment. Was Pentax correct?
I'm a little bit worried that as far as FF models are concerned, there might not be enough competition among players so that users can get benefit from it. But yes, rumours say Nikon and Sony will introduce new models next year.
By comparing top 20 in 2011 with previous years, we can also find some changes or progress of the market in the past years. But maybe its better to avoid a long post.
yoshi
p.s. Strictly speaking, the sales shown in this table is between Jan. 1st to Dec. 20th, this year.
p.s. 2 For 2010, see http://dpnow.com/forum2/showthread.php?t=11511
p.s. 3 Canon EOS X3 = 500D. I forgot to add in the table.
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