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less likely at least for the time being. This is the impression I got after reading an interview.
Here is a quick translation of this BCN article which I happened to read at an internet cafe, far away from my home.
This is an interview with, Mr. Shinbori, division manager of camera division of Canon Image Communication Business HQ.
There are only four questions and the last one might be of some interests. The answers to Q1 thru Q3 are omitted.
*************
Q1. What would be the R&D trends of dSLR for this year?
Q2. You have been following the full line-up (i.e.from professional to entry models) strategy.
What kinds of marketing strategies are you working out this year?
Q3. What makes you so confident in the entry class?
Q4. As alternative entry digital cameras, the presence of mirrorless models are ever increasing.
There must be competition between the two (the entry dSLR and the mirroless), I reckon.
A4. The (mirrorless cameras) market share measured in units is increasing in Japan but it is still few/several percents and low in USA and in Europe.
We are at the moment closely observing market developments. Of course, if we can expect some level of demand (in the mirrorless type),
then we consider to develope.
However, dSLR's have good characteristics such as quick AF response and others and thus can be used more comfortably.
The mirrorless type is behind in this regard. We are therefore of the opinion that the mirrorless would not have a head-on collision with the dSLR.
We do want to cultivate new users such as female photographers who start to use a dSLR and it is true that there are people among those new target users
who want a compact and stylish digital camera such as a mirrorless. We also recognize that some people rather hesitate to use a dSLR
because of its "big size", "heavy weight" and "difficulties to use".
We are going to improve these points as well, while simultaneously upgrade basic features of dSLR.
***************
Not sure if the translation is good enough but I got an impression that Canon is not developing a mirrorless model seriously despite some rumours.
(Although it is probable that some R&D people are studying about it but not in full scale.)
The Canon guy is saying that they are going to develop "smaller, less heavy and easy-to-operate" entry class dSLR
in order to compete against the mirrorless cameras in the growing entry interchangeable-lens digital camera market.
Here is a quick translation of this BCN article which I happened to read at an internet cafe, far away from my home.
This is an interview with, Mr. Shinbori, division manager of camera division of Canon Image Communication Business HQ.
There are only four questions and the last one might be of some interests. The answers to Q1 thru Q3 are omitted.
*************
Q1. What would be the R&D trends of dSLR for this year?
Q2. You have been following the full line-up (i.e.from professional to entry models) strategy.
What kinds of marketing strategies are you working out this year?
Q3. What makes you so confident in the entry class?
Q4. As alternative entry digital cameras, the presence of mirrorless models are ever increasing.
There must be competition between the two (the entry dSLR and the mirroless), I reckon.
A4. The (mirrorless cameras) market share measured in units is increasing in Japan but it is still few/several percents and low in USA and in Europe.
We are at the moment closely observing market developments. Of course, if we can expect some level of demand (in the mirrorless type),
then we consider to develope.
However, dSLR's have good characteristics such as quick AF response and others and thus can be used more comfortably.
The mirrorless type is behind in this regard. We are therefore of the opinion that the mirrorless would not have a head-on collision with the dSLR.
We do want to cultivate new users such as female photographers who start to use a dSLR and it is true that there are people among those new target users
who want a compact and stylish digital camera such as a mirrorless. We also recognize that some people rather hesitate to use a dSLR
because of its "big size", "heavy weight" and "difficulties to use".
We are going to improve these points as well, while simultaneously upgrade basic features of dSLR.
***************
Not sure if the translation is good enough but I got an impression that Canon is not developing a mirrorless model seriously despite some rumours.
(Although it is probable that some R&D people are studying about it but not in full scale.)
The Canon guy is saying that they are going to develop "smaller, less heavy and easy-to-operate" entry class dSLR
in order to compete against the mirrorless cameras in the growing entry interchangeable-lens digital camera market.
- or try to indicate whose comments they are.
In a Japanese site, I read a harsh comment against Sony from an angry Sony/Minolta user who says Sony ignore Japanese users so we do the same (even for those models launched in Japan.)
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