First of all this is my first attempt at blogging from my smartphone - and if my daughter is looking in, yes I'm using both thumbs.

I'm actually on a train returning from an event in London where GE have just launched some new cameras. Who are GE? . I can hear you asking. Well, besides being a licensee of the big General Electric brand, they are an up and coming budget digicam brand. And I have come away really impressed.

So where shall I start? How about a �129 price tag for their new X5 bridge camera, complete with 15x optically stabilised zoom lens, and 14 megapixels? Or what about a slim and stylish compact with a fully-featured touch-screen user interface for only �169? GE also unveiled a novel designer compact camera, finished in grey leather, the artistic brainchild of emerging fashion star Jason Wu.

So I ask myself - if GE can make money making and selling cameras like these, at prices like these, why do other camera manufacturers ask us to pay so much more for similar or even lower-spec cameras?

It all boils down to the perceived value of certain brands, sometimes irrespective of actual product quality.

Would you buy a GE camera?