Panasonic introduces new Super-Zoom Digital Camera LUMIX DMC-FZ48 featuring High Quality 24x Optical Zoom Lens(1) and Full HD Video Recording

This summer, Panasonic is pleased to welcome a new addition to its award winning range of LUMIX cameras, DMC-FZ48, boasting a powerful 24 x optical zoom and attractive options including manual operation, full-HD video recording capability and new Creative Control with Miniature Effect mode.

With a 25mm ultra wide angle lens and 3.0-inch Intelligent LCD, which now has 460,000-dot high resolution to dramatically improve visibility during recording and playback, the FZ48 offers exceptional creative freedom – perfect for beginners through to serious photographers

Outstanding Image Quality
The high quality 25mm ultra wide-angle LEICA DC VARIO-ELMARIT lens benefits from Panasonic’s Black Box Nano Surface Coating technology, to minimize light reflection that causes ghost and flare. Whilst the powerful 24x optical zoom (35mm camera equivalent: 25-600mm) makes it easy to capture family or group portraits as well as expansive landscapes or action packed sports shots.

The lens unit comprising of 14 elements in 10 groups, including 3 ED lenses and 2 aspherical lenses with 3 aspherical surfaces, ensures an outstandingly compact body while passing Leica's stringent standards to deliver exceptional optical performance, suppressing distortion at wide end and colour bleeding at tele end.

Superb Clearness
The DMC-FZ48 features advanced image processing LSI, the Venus Engine FHD, and intelligent resolutions to assure high picture quality in both photo and video recording. With Intelligent Resolution technology, 3 areas - outlines, detailed texture areas and soft gradation areas - are automatically detected and the camera performs optimum processing to each, to give the whole image outstanding natural clarity, down to even the finest details.  Taking advantage of this feature, the 24x optical zoom power is increased to 32x equivalent with the Intelligent Zoom function, maintaining picture quality even when using the digital zoom.

Never missing the moment is the key to photography. The DMC-FZ48 boasts a Sonic Speed AF and a quick start-up time which helps give the camera super high speed response which helps to catch even the most fleeting photo opportunities. The accuracy and the speed of AF Tracking are also dramatically improved.

Capturing those priceless memories, whether they’re still images or moving footage, is no problem for the FZ48. Empowered by a 12.1-megapixel Hi-Speed CCD sensor, Panasonic’s new super zoom camera is compatible with high-speed, large-capacity signal processing required for 1920 x 1080 full-HD video recording in AVCHD and high speed continuous shooting.

Creative Photography
For more artistic freedom, manual control is available with the new FZ48. Each user can capture their intended images not only in photo but also in video, by utilizing a host of options including the new Creative Control or Photo Style with a wide variety of preset options.

Making Photography Easy
Everyone wants to take eye-catching images at the click of a button, which is why Panasonic developed the Intelligent Auto mode. This includes POWER O.I.S (Optical Image Stabiliser) and the Motion Deblur mode(2), which helps prevent blurring from handshake even in low-lit situations like indoors or at night. With AF tracking, the FZ48 can lock onto any subject and keep it in focus even if it moves – making it easy to get beautiful, clear shots.  The Intelligent Scene Selector automatically switches to the appropriate mode according to the subject. Human faces are captured in focus using appropriate exposure with the Face Detection, whilstunwanted red-eyes are corrected digitally.  The Intelligent ISO Control reduces motion blur by adjusting the ISO sensitivity and optimizing the shutter speed if the subject moves as the shot is taken.  Intelligent D-range Control optimises the lighting of each part of an image, preventing blocked shadows and blown highlights. These features can all be accessed simply by activating the iA mode, giving users the confidence to capture clear, beautiful, mistake-free photos with ease.

All new memories in 3D
The newly added 3D Photo mode produces a realistic 3D image from 20 consecutive images shot whilst panning left to right. The 3D image can be viewed on VIERA 3D HDTV or other MPO-compatible 3D equipment such as TV, Digital Photo Frame or Printing.

Share your Images Effortlessly
Thanks to the LUMIX Image Uploader, you can easily keep your friends and family up-to-date with your latest images by simply check-marking the photos you want to share and connecting the camera to a PC. Just follow the on-screen guidance. You can even add comments and let your family know the update of your album via email. Facebook (for photos) and YouTube (for movies) can also be used without installation of special software – perfect for sharing those special holiday snaps with your friends – you can even share them while you’re still away if you wish!

From outdoor events to indoor photograph, the DMC-FZ48 powerfully supports recording those spur-of-the-moment memories in high quality photo and video.  

(1)35mm camera equivalent: 25-600mm
(2)The picture size may be reduced.

*1
Recording conditions by CIPA standard
- CIPA is an abbreviation of [Camera & Imaging Products Association].
- Temperature: 23 oC (73.4 oF)/Humidity: 50% when RH LCD monitor is on.
- Using a Panasonic SD Memory Card (32 MB).
- Using the supplied battery.
- Starting recording 30 seconds after the camera is turned on. (When the optical image stabilizer function is set to [ON].)
- Recording once every 30 seconds with full flash every second recording.
- Rotating the zoom lever from Tele to Wide or vice versa in every recording.
- Turning the camera off every 10 recordings and leaving it until the temperature of the battery decreases.
- The number of recordable pictures decreases in Auto Power LCD Mode and Power LCD Mode.
*2
- These are standard times taken at a temperature of 23 oC (73.4 oF) and a humidity of 50%. RH
- The time available for recording varies depending on the environment, the interval between recordings, and the manner of use.
- Actual recordable time is the time available for recording when repeating actions such as switching the power supply [ON] / [OFF], starting/stopping recording, zoom operation etc.

[For European PAL Areas]
'-  Motion picture can be recorded continuously for up to 29 minutes 59 seconds in European PAL areas.
[For Other Areas]
‘- Motion picture in [MP4] can be recorded continuously for up to 29 minutes 59 seconds.

-  Also, motion picture recorded continuously in [MP4] is up to 4 GB.