Release Issued by Fujifilm:
Fujifilm Raises the Bar in Performance and Value with the FinePix A700
VALHALLA, N.Y.--Sept. 12, 2006--Fujifilm today announced the launch of the FinePix A700, the most advanced model in Fujifilm's popular A-Series of entry-level digital cameras.
Featuring a 7.3 MegaPixel Super CCD sensor - the first of its kind - a sizable 2.4" LCD and 3x optical zoom, the FinePix A700 is ideal for families, first-time digital camera buyers and consumers looking for a competitively priced upgrade to their first digital camera.
The highlight feature of the FinePix A700 is its sophisticated 7.3 MegaPixel Super CCD sensor. Originally, Fujifilm placed its Super CCD sensor in digital cameras aimed at advanced amateur and professional photographers. This year, however, a breakthrough was made and Super CCD made its maiden, A-Series appearance in the FinePix A400 and FinePix A500 digital cameras. Those cameras carried four and five MegaPixel Super CCD sensors, respectively, and were followed later by the six MegaPixel FinePix A600.
The seven MegaPixel FinePix A700 is the latest progression in the series and offers users the greatest photo flexibility. While seven MegaPixels is more than enough resolving power for a standard, 4x6-inch picture, the extra resolution generated by the Super CCD sensor opens the door to user creativity as digital photos can be converted to poster size prints or cropped without a loss in eye-catching quality.
As an added bonus, Fujifilm's Super CCD technology is also responsible for the FinePix A700's unrivalled low noise performance across its ISO 100-400 sensitivity range. Less noise in photos leads to sharper, crisper pictures.
As they search for a new digital camera, consumers should keep in mind the following noteworthy features of the FinePix A700:
-- A 7.3 MegaPixel Super CCD HR sensor that delivers first-class digital images, even if they are enlarged or cropped.
-- A 3x Fujinon optical zoom lens developed specifically for the FinePix A- series by Fujinon, a Fujifilm sister company and leading provider of broadcast-grade television lenses.
-- A 2.4-inch LCD that enables easy viewing and playback. It features an anti-glare coating for improved viewing in direct light.
-- Automatic ISO setting up to ISO 400 with low noise.
-- Four scene modes -- Portrait, Landscape, Sport and Night -- for top quality photos in a variety of shooting conditions.
-- Internal memory: FinePix A700 users are sure to take a lot of pictures, so a little extra storage space is always helpful. The camera has approximately 12MB of on-board storage just in case the removable, xD-Picture Card (sold separately) fills with photos.
-- Two AA batteries power the FinePix A700, a real convenience for users as AA batteries are readily available.
The FinePix A700 will be in stores early October and will sell at a price of $199.
The FinePix A700: a straightforward camera that packs a punch
7.3 megapixel, user-friendly addition to Fujifilm's respected 'A' range of digital cameras
Fujifilm today announced the launch of the FinePix A700 - a straightforward compact with user-friendly controls and multiple scene positions for ultimate ease-of-use. The latest addition to Fujifilm's popular 'A' series entry-level cameras, the FinePix A700 contains a 3x optical zoom and a powerful Super CCD HR sensor, delivering 7.3 megapixels - providing a robust package, at a reasonable price point, that the whole family can use.
The FinePix A700 offers a no-nonsense approach to photography, making it ideal for digital camera newcomers, or those keen to maintain high image quality levels without having to deal with the complexity that comes with some of the higher end cameras. The FinePix A700 has been designed so that the exterior controls and menus are easy to navigate. In addition, the large 2.4" LCD monitor makes it possible to shoot and review images quickly and easily.
The FinePix A700's acclaimed Super CCD HR sensor delivers a 7.3 megapixel resolution, this means that photos can be enlarged to A4 size and above without loss of image quality or detail. With its 3x optical zoom and a sensitivity rating of 100-400, this new model will never fail to get the shot you're after, with minimum fuss.
With portrait, landscape, sport and night scene position modes users have more versatility with their picture taking. The FinePix A700 is capable of capturing quality pictures in all situations, no matter which family member is behind the controls.
For increased fun and flexibility, the entire family can capture moving images at 10 frames per second, with sound. The FinePix A700 also includes approx. 12 megabytes of internal memory built-in allowing users to record up to seven frames without a media card.
Adrian Clarke, Fujifilm's Director of Photo Products commented, "Fujifilm continues to remain committed to developing entry-level cameras that are affordable but don't compromise on image quality. The FinePix A700 is a great example of combining our expertise with sensor and image processing - a great starter camera for those who want quality not complexity."
Fujifilm FinePix A700 features at a glance:
*7.3 megapixel Super CCD HR sensor
*3x optical zoom
*Large 2.4 inch LCD monitor for easy framing and playback *Automatic ISO setting up to ISO 400 with low noise *Approx.12MB of internal memory *Captures 10 movie frames per second, with sound *Four selectable scene positions (portrait, landscape, sport and night scene)
Availability & pricing
The FinePix A700 will be available from UK retailers in October 2006. Pricing and stockists will be announced nearer to the date of retail launch.
